Tip #7 - You fall down in order to pick your self back up!

Looking at my toddler picking herself up and falling down, crying a bit and then trying again this time paying more attention to her previous mistakes, teaches us a special lesson in life!

How are we meant to know how to conduct a proper business deal? What are the right words to say? How do you get it right? What is the definition of right or wrong?

Well, the only way to find out is by doing what Nike’s old slogan was; “Just do it!”
Just do it means to try, if you don’t succeed and you fall down, get up and try again, keep on trying until you get it right, you will end up succeeding one day.

Perseverance and patience are the part of the main ingredients to success, happiness, and prosperity.

Tip is: If something is not going the way you think it should, in life or in business, look at it in a positive way, learn from its flaws, study and pin-point where the error might be found. Don’t give up, keep trying different methods, don’t take it to heart, and stay focused on the goal and pay attention to the details. Keep on trying until you get it right - believe you will succeed!

Second Tip: Don’t be afraid to start new things, the biggest mistake one can make is giving up before starting. Don’t worry about falling, worry about how to get back up.

Follow us:

Twitter here
Facebook here

Advertise in Local Phone Directory or Listing

Here is the second tip from our Advertising Tips Section: This tip is a simple one – yet must be done right as well.
Most businesses only list themselves in the yellow pages or in the listings section of their local phone directory. But it is those who invest in an advertisement that get read the most!

Here are some common types of listings and advertising:

• Simple word listing: not so advisable to use this type as your primary listing option. You should consider having it as a secondary option. (Most directories offer a free word listing with an advertisement.)

• Boxed word listing: These are read – but not as much or as often as ads. This is the preferred directory listing accompanying an ad! (If the budget allows – but other wise it is not that needed).

• Ad Box – in the yellow pages or listings section: This is the most effective and well worth their investment. These ads are most commonly seen (because of the KISS Theory – click here to read how).

• Ad Box – in the white pages or residential listing section: These ads are quite effective but not really worth their prices. These ads do well as extras they remind people to go check out the yellow pages. These ads are mainly for businesses with big budgets. (If you have a large budget – this is very effective when combined with the two options above).

The tip is: Don’t worry too much about a color ad; color is not important in a directory especially if it is yellow pages. The most important trick in a phone directory or listing is to be seen, quick and effective. People are more likely to flip through the yellow pages when looking for a service and/or product. The first thing that will catch their eyes is the bigger ads (because it has pictures, nicer wording, concept and the box around it) the secondary listing they will see is the box ads. Once a person sees you twice he will more likely put you on the list of whom he’ll contact!

Second tip: Make sure that the directory or listing is reputable and going to your preferred audience. You don’t want unwanted phone calls that will waste your time. You want good clients that will BUY!

Follow us:

Twitter here
Facebook here

Advertise in local newsprint (Newspapers, Advertisers and/or Magazines)

This might sound like a no-brainer to you. However to be done effectively does in fact take brains! It comes with identifying your clientele and the image you are trying to portray.
There are several types of advertising in a community publication;

• Classified section of a newspaper
• Ad in a newspaper (there are different sizes such as; 1/8 page, ¼ page, ½ page and Full pages – all vary in prices.)
• Ad in local community advertiser (a booklet with no text - only ads)
• Ad in a local community magazine.

There are several pros and cons to each of these types of advertisements.

1. Classifieds section in Newspaper: Pros: Cheap. Can go on for weeks. Specified. Cons: Not much visibility and exposure (not many people have the time to go through every single classified listing). May portray your company as cheap. Has short lived visibility span (gets thrown out and is not kept for long)

2. Ad in Newspaper: Pros: is good because it has a larger reading and visibility rate, it has the possibility of being cut out and kept. Cons: Low quality imaging, less text area (to explain your product), higher cost compared to what you are getting.

3. Ad in Local Community Advertiser: Very beneficial! Pros: Mid level pricing, higher visibility (especially if you purchase in color), mid level image quality. Cons: Short lived visibility rate, if not continuous you will be forgotten, very competitive (since there may be several others who do the same as you).

4. Ad in Magazine: Pros: Best Quality image, High visibility rate, Long lasting readership value, chance to explain or educate on your product, more professional. Cons: (normally) higher costs, not as often, and is very targeted to your image, clientele and branding.

Note some of these pros can also be cons and vice-versa. The tip is: do some research before you advertise! It may be very beneficial if done right and may be catastrophic if done wrong! It might be clever to advertise in one of these or in all of these. You decide!

Follow us:

Twitter here
Facebook here

KISS Theory! Keep It Straight and Simple…

The KISS Theory is widely known as one of the most effective and most accepted theory in the world. It’s simple however not always easy to follow. Unlike its’ abbreviation – it is easier said than done!

In another article I’ve been mentioning how trends are leading to Social Media for marketing and business exposure. Many are using Blogs as a tool, a very powerful one I may add. But many people forget one crucial point! Keep it Short! For heaven sakes, no one really has time or patience to sit and read long ‘text books.’ People want a taste, a thought, and a lesson and move on! This is today’s society with Internet, email etc.

So the tip is… Want your blog to be read, effective and get the point across? KISS! Keep it straight to the point and very simple! (You might even get a kiss (figuratively speaking = business relationship) out of this!)

Follow us on:

Twitter here

Facebook here

What ever happened could not have happened better. What ever didn’t happen – Thank G-d!

The nature of the human psychology is to be afraid of uncertainty; a human mind has difficulties accepting something it cannot predict. When a person is encountered with uncertainty he tends to panic and plan for the worse. This may cause pessimistic, negative and offensive behaviors, which are not healthy character traits and can affect his business in the wrong way. It may also lead to anger and edginess. However if you hold on to this belief it will help you stay calm and have a positive approach on things. If your business proposal did not go through, it may be for the best, for you never know if it was going to succeed or not. It may be worth the current disappointment than the futuristic one. On the other hand, whatever did happen until now could not have happened better. For if you think “ah I could have done it better” you never know, because it might have failed. These thoughts can cause depression, which is another prerequisite to negative behaviors. If you erase all negative thoughts, regrets and “predictions” you will be able to focus properly on good positive and happy behaviors!

Follow us on:

Twitter here

Facebook here

A Smile ALL Day – Keeps the Evil Away!

Happiness, optimism, and a good general outlook are one of the many keys to success. It is these people that tend to hold on to longer lasting and more fruitful business and personal relationships. Every one likes to be around the happy and cheerful person! A smile can uplift ones’ mood; a good word or compliment can make someone’s day! These are one of the biggest tips given to networkers. No one likes the pessimist or complainer – everyone has his or her own problems. It is important to see the good in the bad – after all, the cup is half full!
So go on – smile, say a good word, turn that frown upside down and see how the cup is really half full!

Follow us on:

Twitter here

Facebook here

Competition is not what makes you - it defines you!!

Competition defines the character of the people involved; it doesn’t make them the people who they are. There could be two very diverse reactions toward competition, which can show the true colors of the person dealing with the competition.

Some create and start businesses mainly focusing on the earnings it may produce rather than focusing on the clientele and image they portray. Whereas by contrast others mainly focus on the clientele, service and product quality, this in turn naturally produces higher margins of potential income and volume of clientele.

It is quite easily detectable who is in for what part of the pie. Through competition the true faces of the businesses involved surface. Those that are in for the earnings, will naturally be very defensive and take an offensive approach this may lead to lessening the quality of the product in-order to offer lower price brackets, or may lead to legal or threatening procedures between the two competitors. Obviously there are legislations in place that legislate the level of competition in place, however the tip is to be from the second group – those that focus on their clientele. These people realize and use the competition to their benefit! They higher the quality of their products, and focus on educating the public in the benefits of doing business with them. This is the best time to show creativity, superb customer service and relationship. Competition was “created” mainly for the client to benefit and co-evidently the most creative provider. It is not intended to hurt anyone in anyway. As we see in sports which is intended to entertain the audience. Those that win the match are awarded for doing a good job entertaining!

Here are a few tips on how to beat your competition:

Focus on your clientele mainly! Join a network group – you are more likely to do better healthier business through referrals and relationships. This type of business is healthier simply because they demand a lot of work, effort and patience! The growing trend of today’s marketing environments is online social networking such as Facebook and Twitter just to name a couple. These trends are growing because people are more likely to do business with someone they trust or are trusted by a friend. Another reason why social networking is the most effective form of marketing is because it is in a non-pressure environment, it is a time to just chat about life, family and common interests somewhere in the conversation you will be asked “what is it you do again?” and the person is most likely going to remember you as the “nice marketing guy” (for example) and when sometime that evening he’ll talk to someone who is having trouble with his business he’ll say “oh hold on, you see that guy right there – he’s really nice – he does marketing!”

Other methods of online social networking and marketing may include blogging, and YouTube videos that are growing trends as well. There are many more methods that are possible, and I will let you research them! So go on and explore – and remember! Competition defines who you are as a character – not as a business!
Feel free to follow us on Twitter by clicking here or join our Facebook Fan Page here