Competition defines the character of the people involved; it doesn’t make them the people who they are. There could be two very diverse reactions toward competition, which can show the true colors of the person dealing with the competition.
Some create and start businesses mainly focusing on the earnings it may produce rather than focusing on the clientele and image they portray. Whereas by contrast others mainly focus on the clientele, service and product quality, this in turn naturally produces higher margins of potential income and volume of clientele.
It is quite easily detectable who is in for what part of the pie. Through competition the true faces of the businesses involved surface. Those that are in for the earnings, will naturally be very defensive and take an offensive approach this may lead to lessening the quality of the product in-order to offer lower price brackets, or may lead to legal or threatening procedures between the two competitors. Obviously there are legislations in place that legislate the level of competition in place, however the tip is to be from the second group – those that focus on their clientele. These people realize and use the competition to their benefit! They higher the quality of their products, and focus on educating the public in the benefits of doing business with them. This is the best time to show creativity, superb customer service and relationship. Competition was “created” mainly for the client to benefit and co-evidently the most creative provider. It is not intended to hurt anyone in anyway. As we see in sports which is intended to entertain the audience. Those that win the match are awarded for doing a good job entertaining!
Here are a few tips on how to beat your competition:
Focus on your clientele mainly! Join a network group – you are more likely to do better healthier business through referrals and relationships. This type of business is healthier simply because they demand a lot of work, effort and patience! The growing trend of today’s marketing environments is online social networking such as Facebook and Twitter just to name a couple. These trends are growing because people are more likely to do business with someone they trust or are trusted by a friend. Another reason why social networking is the most effective form of marketing is because it is in a non-pressure environment, it is a time to just chat about life, family and common interests somewhere in the conversation you will be asked “what is it you do again?” and the person is most likely going to remember you as the “nice marketing guy” (for example) and when sometime that evening he’ll talk to someone who is having trouble with his business he’ll say “oh hold on, you see that guy right there – he’s really nice – he does marketing!”
Other methods of online social networking and marketing may include blogging, and YouTube videos that are growing trends as well. There are many more methods that are possible, and I will let you research them! So go on and explore – and remember! Competition defines who you are as a character – not as a business!
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