The 4 Social Media Questions

How is the Internet different in 2010 than all the other years?

1. How many times do you hear about the benefits of social media?
2. How many of your friends have Facebook or have profiles on similar platforms?
3. How many of your friends are urging you to join one or more of these networks?
4. Why should you join?

These are the questions we will attempt to answer in this article.

1. Benefits of social media:
Social media (or also known by its' technical term Web 2.0) is a special way to interact among individuals, where a platform gives you the opportunity to share, interact and personalize your "Internet" - hence the "social" aspect comes in.
98% of Americans spend a reasonable amount of time socializing, whether it be at work, school, home, store or street. It is an innate need that every one of us humans has to have.

80% of jobs, referrals and/or friendships are formed through networking. This is simply because it builds a trust and networking is a social activity that everyone seems to enjoy. Therefore it is a hassle free environtment, where you can discuss different topics on a social level.



2. Facebook population:
Facebook is currently the largest social networking platform out there. It currently holds aproximatly 52% of the market share - which means that there is aproximatly 1.8 billion Internet users and 2/3 of them are using social media = 1.2 billion users x .52 (facebook market share) = 620 million users! That is a population of two countries!!! Aproximatly 116 million of those come from US alone!

3. Facebook usage:
As of Feb 2010 according to Nielsen Company's research the global average time spent per person on social networks is around 5.5 hours per month. Facebook accounting for the majority of that time!
In the US alone it is estimated at 6.02 hours.
Facebook is the number one network In the world accounting for aproximatly 6 hours per person with an average of users logging in more than 19 times per month!



4. Why should you join?
My favorite line from MCHammer when he was interviewed in one of the Hubspot TV podcast was talking about how should Twitter monitize their platform (episode #28 - 27:25) - he said "give me a hundred million people doing anything and I will tell you how some make money somehow... 'anyone wants water? Water is Ten cents..."
This is a nail hit directly on the head, and could not be more to the point! When you have such a large audience concetrated in one area for a long period of time and these same audiences are frequently returning - don't you think there may be some kind of opportunity just waiting to be grabbed?

Join KolBaKol and Social Media Squad to find out more about The benefits of Social Media and what opportunities can be found - find out how you can catch on and milk this cash cow today!

Yermi Kurkus is the Co-founder of KolBaKol and runs their Social media squad department which advises businesses, job seekers and entrepeneurs on how to use social media to maximize its usage to their individualized benefit. KolBaKol builds privatized social platforms for businesses that seek to catch on to this competitive advantage and seeks to interact with their audiences. Social Media Squad offers services for this platform which creates a unique and innovative experience for the company's audience. For more information Yermi can be contacted via email or Twitter.