Advertising #3: Advertise in public places with frequent traffic.This tip might sound like a costly one! But let me tell you these are very effective and besides, there are some tricks to avoid some of the higher costs.
There are many benefits with this type of advertising and there are several tricks that are good to consider. Here are some:
Benefits:
- The more people will see you, the more they remember you!
- It shows that you are still around!
- It goes into their sub-consciousness. Whenever they think of the product or service your company offers, they will think of you (or picture your ad)
- It animates you in many different ways.
Tricks:
There are several options of how you can advertise: Advertisement in back of purchase receipts, grocery buggies or carts, over-head screens, billboards and more…
- If you are already selling to a grocery your products and services, you can offer it for cheaper if they allow you to advertise on their buggies, receipts, screens etc. (Other deals can be arranged).
- Certain billboards are priced on a per season basis. It is a good idea to catch the low season. Any time your ad is outdoors or in a public place, you have a chance to be seen and a chance that people will photograph the scenery and your ad will be in it. The best thing for a company image or advertisement is to be in a scenery photo. This photo is a memory that the people will keep forever (most likely) and your company is in it! This is the best type of advertising money can buy! (So whatever you paid for that advertising is potentially worth many times more!) Every time those people will look at that photo they will put your image into their sub-consciousness with out realizing it! (Work similar to subliminal messages)
- Screens work similarly as billboards, however they work on time elapsed and time displayed. It is more worth it to purchase the shorter time more often in rush hour. That is the time you will get most visibility! The reason why shorter and more often is better – is because people at this time are in a rush and no one likes to stand in line – they are very likely to socialize with someone in the line.
Tip is: “Why do the Yankees always win? Because everyone is focused on the stripes” – Frank W. Abagnale
By doing all these kinds of advertising you are causing people to subconsciously think about your product and service. You are creating an image they can relate the product or service to. The more you are seen the more they can relate!
