Photo credit: Marcos Townsend, The GazetteMontreal downtown residents woke up to a little scare. As reported by the Montreal Gazzette, an ultra-light plane appeared to have crashed into a SUV outside the Bell Center, home of the Montreal Canadian's hockey team. The "crash" was a fake, it was a publicity stunt by French Canal D promoting their new TV series "J'ai frôlé la mort!" (I cheated death) which airs March 29.
This publicity stunt was intended to create a buzz, get people and media talking about it. What better way to publicize their stunt that actually brands their show, which dramatically recreates actual accidents that people have survived.
Wether or not their feedback and comments were negative or positive, they have achieved free publicity for their show. Now more people would be curious to watch how people have cheated death since they had something quite real to relate to.
As an outsider and marketer, I personally think this was slightly extreme but definitely got the results it was looking for. (just wished the show were in English).
Marketing Take-Away:
Don't be to concerned about what feedback or comments you will generate with your publicity stunts. Creating a buzz within your own branding is the primary focus! Let the media and audience do the rest, as the old British proverb goes - "curiosity, killed the cat!"
Good job Canal D and the producers of "J'ai frôlé la mort!" I am positive your show will be great and successful!
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